Vital Baby Unveils EmParent Campaign: Celebrating Parenthood


Parenting / 8 July, 2024 / My Baba

Parenting is a journey filled with highs, lows, and all the things in between. Vital Baby’s EmParent marketing campaign is right here to have a good time and help you throughout these pivotal moments, from being pregnant to preschool.

Launching at London’s AllBright Collective, the 2024 EmParent marketing campaign is an inclusive six-month initiative designed to empathise, embolden, embark, embrace, embody, and empower parents each step of the way in which.

A family-run enterprise on a mission

As a family-run enterprise, Vital Baby boasts an award-winning vary of modern merchandise tailor-made to satisfy the distinctive challenges all parents face. However, their dedication extends past product gross sales. Inspired by the optimistic and supportive group on their social media channels, they’ve created a sequence of actions to help parents additional.

Collaborations with MANtenatal, Lucy Upton, 360 Mama and extra

EmParent will collaborate with a lot of consultants, thought leaders and influencers all year long. The campaigns embrace all the things from light-hearted dad jokes within the ‘Family Man’ social media marketing campaign to thought-provoking conversations for World Mental Health Month in October, that includes Anna Mathur, a psychotherapist, creator, and mom of three. There will likely be celebrations for International Men’s Day, supported by MANtenatal, and World Breastfeeding Week with paediatric dietitian Lucy Upton. Other consultants embrace post-natal restoration consultants, The 360 Mama and household physician and mum-of-two Dr. Shireen.

Recognising that it’s usually the little issues that matter most in parenting, Vital Baby can be championing a selected marketing campaign for World Kindness Day in November referred to as ‘The Vital Way to Pay it Forward’.

Psychotherapist Anna Mathur says

EmParent knowledgeable Anna Mathur feedback, “Being a parent can be both the most wonderful and the most anxiety-ridden experience all at the same time, wrapped up into one! That is why I am thrilled to be one of Vital Baby’s EmParent experts – encouraging conversation, offering support, creating smiles and generally dishing out virtual hugs – whatever is needed to show parents that they are not alone and can indeed be there for each other along the way.”

Every EmParent marketing campaign will likely be delivered to life by means of real-life journeys, from breastfeeding to weaning and past, plus partaking social media content material designed to encourage parents to speak so that each journey may be stuffed with kindness and care – even amongst the chaos!

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Sponsored content material in collaboration with Vital Baby.

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